Identity Design // Grace Lane Counseling

Meet The Client:

Grace Lane Counseling, led by a Licensed Clinical Social Worker, specializes in providing compassionate support to individuals navigating life-threatening or chronic illnesses, grief, trauma, and anxiety. Utilizing a person-centered approach and tailored treatment modalities, Grace Lane Counseling is there to listen, act, and empower clients of all ages to transform their lives.

Project Overview:

• Establish a distinctive visual identity translating seamlessly across print and digital applications, appealing to both children and adults seeking therapeutic support for medical diagnoses, trauma, or grief.

• Incorporate cool neutral colors like blues, teals, grays, and beach tones, avoiding orange for a visually inviting and calming atmosphere.

• Explore imagery subtly evoking the concept of a path or lane, symbolizing the supportive journey alongside clients, possibly integrating elements of farmhouse rustic aesthetics.

• Maintain a balance between approachable, fun tones, and professionalism to appeal to both demographics seeking counseling services.

Testimonial:

“Karlie was so easy and pleasant to work with. I chose to work with her because of her unique style and creativity. She is so talented, easy to work with, patient and helpful in answering questions and giving input. Would highly recommend to any business owner looking to build a relationship!” – Jessica Diller, Owner

Identity Design // Martin Vistas, LLC

Meet The Client:

Martin Vistas LLC specializes in short and long-term real estate rentals, aiming to provide an affordable yet quality stay for clients seeking a getaway. The company prioritizes impressing guests with convenient amenities and stylish spaces, making them a standout choice in the hospitality industry.

Project Overview:

• Design and develop a distinct brand identity for Martin Vistas LLC, highlighting its dedication to affordable luxury in real estate rentals, both short and long-term.

• Incorporate visual elements inspired by natural beauty, utilizing deep navys, olive greens, greys, and beiges.

• Emphasize carefully selected locations featuring mountains, rivers, or pine trees to reflect simplicity and a strong connection to nature.

Testimonial:

"I hired Karlie to create our Real Estate Rental business brand and logo; she knocked it out of the park! The design she came up with was beautiful and she was very quick and professional in all of our communication! 110% recommend for all your marketing and branding needs!" – Debra Martin, Owner

Identity Design // The Brass Grasshopper

Meet The Client:

The Brass Grasshopper is a premier destination in Matthews, NC, boasting the region's largest collection of antiques, vintage items, and locally sourced goods. Their curated selection includes records, antique home decor, vintage clothing, and unique art pieces from various vendors, offering customers a diverse array of one-of-a-kind treasures to explore and purchase.

Project Overview:

• As part of a rebranding effort to attract new vendors and cultivate community involvement, fuse the owner's cherished antique, an intricately detailed brass grasshopper, with a contemporary logotype to craft a captivating logo.

• Extend the brand seamlessly across diverse print and digital marketing platforms.

• Develop bespoke Canva templates tailored to the business—sophisticated, adaptable, and user-friendly for non-designers—while maintaining a professional edge.

Testimonial:

“Working with Karlie has been a lifesaver! From logo design, t-shirts, business cards, stationery, signage, installation, creating our website…she handled/coordinated it all. I was so lost on where to start and Karlie held my hand and guided me through the entire process. I will be forever grateful for all her efforts in making “The Brass Grasshopper” come to life.” – Katie Hardister, Owner

Event Branding // Sellers Orthodontics

Meet The Client:

Sellers Orthodontics is a patient-focused orthodontic practice dedicated to providing personalized care in a comfortable environment. Led by Dr. Sellers, a highly experienced orthodontist, the practice offers a range of orthodontic treatments for patients of all ages, with a commitment to achieving beautiful smiles and optimal oral health. Their approach emphasizes individualized treatment plans tailored to each patient's unique needs and goals.

Project Overview:

• Develop a vibrant and cohesive theme for a Cinco de Mayo Continuing Education event, aiming to create an immersive and festive atmosphere while aligning with Sellers Orthodontics' identity.

• Design invitations and folders to convey the theme and educate attendees about the practice.

• Conceptualize and design a memorable take-away gift to enhance the event experience and serve as a token of appreciation for attendees.