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Greenhaus Branding

6814 McNeely Road
Waxhaw, NC, 28173
716-572-7634
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Greenhaus Branding

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Brand Update // Trauma Uncensored

July 28, 2026 Karlie Altherr

Meet the Client

Trauma Uncensored is a weekly podcast that speaks openly about grief, trauma, and the realities of mental health. Hosted by Brooke Scherer, whose son Logan was killed by a distracted driver in 2016, the show creates space for honest conversations about loss, healing, and the lifelong journey of moving forward after life is forever changed. As the podcast gained momentum, Brooke wanted a visual identity that reflected the quality and authenticity of her message while supporting the brand's continued growth.

Project Overview

  • Refresh the existing logo while preserving its most recognizable elements, creating a stronger visual foundation that improves readability, flexibility, and consistency across digital platforms.

  • Develop a layered visual language inspired by hand-drawn journaling, doodles, and collage art, creating a cohesive look across the logo, website, and supporting brand assets.

  • Design a modern website and supporting digital assets, including social media graphics and YouTube thumbnails, while providing ongoing creative support as new podcast episodes are released.

Brand Update // The Waggin' Wash →
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